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TIAG SUCCESS
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TAGLine for Week 25 of 2011
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1. TIAG SUCCESS STORIES
“Our external and internal image is enhanced by our TIAG membership.”
At Stanfield & O’Dell, P.C. (Oklahoma, USA) we value our membership in TIAG. In addition to the obvious contact with accountants and lawyers all over the world, our external and internal image is enhanced by our TIAG membership. We find that the use of the logo in proposals provides an increased perception of strong capabilities for all services that we provide. Our membership gives our staff an increased level of confidence when marketing. Our staff recruiting efforts include a description of the added capabilities afforded by our membership, raising the stature of the Firm. Our relationship with our local TAGLaw firm has grown and been enhanced by our membership. Although intangible, these are real values in today’s accounting industry.
 
Click here to read this and other stories on the new Success Stories section of our website.
 
Share Your TIAG Success Stories
There is no better way of illustrating to a potential client or prospective member the valuable collaboration that occurs among network members to meet client needs than through the use of success stories. Take a few minutes to tell us about a positive experience that you have had with the network, including a referral experience, a story of collaboration to fulfill a client need, or any network-related success. Submit your success story via our website, or call and tell us your story!
 
 
2. NEW TAG ACADEMY RECORDINGS
Purchase these recording and view them an unlimited amount of times.
Intergenerational Communication in the Workplace
Moderated by: Melinda Guillemette - Melinda Motivates
Panelists: TIAG and TAGLaw Members
Do you know the way to San Jose? If you recognize this as a song title, you’re in one generation. If your answer is related to what’s on the map, you’re in another. Intergenerational communication is one of the biggest sources of unwanted conflict in firms today. Learning what’s behind the misunderstanding on both sides, and using the tools presented here can decrease drama, increase productivity, and make your daily working life easier. Join Melinda Guillemette as she moderates a discussion among Boomers, X-ers and Millennials from TIAG and TAGLaw firms! Click here to purchase this recording. 
 
Client Retention Strategies Every Firm Can Use
Jean Marie Caragher - Capstone Marketing - USA 
For the first time in years client retention is a top accounting practice management issue.  In fact, poor client service and inattentiveness is the #1 reason why clients switch accounting firms.  This session will focus on how clients choose, why clients change accounting firms, and practical initiatives that the attendees can execute to contribute towards client retention. Click here to purchase this recording. 
 
 
3. TIAG BLOGROLL
Did you know that you can feature your firm’s blog on the TIAG website?By doing so, your firm can increase Search Engine Optimization (SEO), gain exposure within the TIAG network, and also drive traffic to your blog. If you would like to be featured on the Blogroll email Chris Cervellera at ccervellera@tiagnet.com. Click here to view the TIAG Blogroll. 
 
New Additions!
- Zinner Business Blog (Zinner & Co. LLP; Cleveland, Ohio, USA) 
- Zinner In the Community (Zinner & Co. LLP; Cleveland, Ohio, USA)
 
 
4. FOLLOW TIAG ON TWITTER
We are happy to announce the creation of a TIAG Twitter account using the name @TIAGnet. If you would like to know more about how to use Twitter to broaden your firm’s online presence, contact Chris Cervellera at ccervellera@tiagnet.com
 
 
5. TIAG LINKEDIN GROUPS
By joining the TIAG LinkedIn groups you can connect with other TIAG members and grow the profile of your firm within the network. Join now by clicking the names of the groups below.
 
 
6. MEMBER NEWS
We have created a mailbox exclusively for your news, articles and newsletters. Please add marketing@tiagnet.com to your news distribution list.
 
 
Regards,
 
The TIAG Team
 
 
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